obsessed with unique ideas, flawlessly executed.

 

I have a fierce eye for talent, creative culture, trends, and amazing idea. I have been described as meticulous, clever, empathetic, and entrepreneurial. I have integrated experience within copy & design; digital, social, print, experiential and retail channels. Above all however, is concept. A rare blend of left and right brain, I am Insight-led and innovation-driven, I apply all tools available to produce a strategic, brand defining product, whatever that product may be.

I am a problem solver who creates innovative, engaging, 360° integrated ideas that grow brands anywhere in the funnel, and have a deep understanding of non-linear journeys. I have had the honor of building my experience within digital, experiential, social and shopper marketing industries for over a decade and am always looking for opportunities to grow with new experiences.

 

clients

Sargento
Consumer Promotions
& Shopper Marketing

Banana Boat
Consumer Promotions
& Shopper Marketing

Schick Razors
Women's & Men's Portfolio
Consumer Promotions
& Shopper Marketing

Hawaiian Tropic
Consumer Promotions
& Shopper Marketing

Playtex
Consumer Promotions
& Shopper Marketing

 AirWick
Shopper Marketing

Cigna
Experiential

PNC Bank
Experiential Banking
& New Business

People
Consumer Promotions
& Shopper Marketing

Entertainment Weekly
Shopper Marketing

InStyle
Shopper Marketing

Filippo Berio
Digital

NFL
Digital - Red Zone
& On Location

GSK
Shopper Marketing

Real Simple
Shopper Marketing

[Yellow Tail] Wines
Consumer Promotions
& Shopper Marketing

Josh Wines
Consumer Promotions
& Shopper Marketing

Layer Cake Wines
Consumer Promotions
& Shopper Marketing

Bacardi USA
Consumer Promotions
& Shopper Marketing

Finish
Shopper Marketing

CA
Digital

Consumer Reports
Digital

Amopé
Shopper Marketing

Mucinex
Shopper Marketing

Balmex
Brand

Lysol
Shopper Marketing

K-Y
Shopper Marketing

Coppertone
Shopper Marketing

Institute of
Culinary Education

Digital

Seagram’s Escapes
Experiential, Social & Consumer Promotions


kind words

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L. Berger - BM
“Always delivers on, if not exceeds, expectations.” 

I. Henrich - SVP
“Steph is full of solutions and it seems every project we have together is easy.” 

V. Bernstein - EVP
"Has flexibility and perseverance as shape and directions twist and turn."

experience

Creative Director

CREATIVE CONSULTANT  | 2022 - Current

An independent creative consultant for Corporations, Nonprofits, and SMBs (Small and Medium Businesses) across the nation.

  • Branding and marketing expert with over 17 years of global creative development experience.

  • Strategic, innovative, and detail-driven creative who takes a holistic planning approach to any project.

  • A creative guide who leads my clients through the entire process of the otherwise overwhelming process of marketing, creative, and event.

  • Works seamlessly with clients or as a white-label resource to help develop thoughtful creative business foundations, integrated campaigns, or individual elements.

  • Develops industry-spanning work that works.

  • Specializes in brand development, business marketing, events marketing and logistics, web design, and creative concept.

Co-founder/Executive Creative Director

MINIBOOM  | 2020 - 2022

The creative lead of a small agency with big ideas built on passion & purpose.

  • Ground-up development of the agency's vision, branding, strategy, creativity, and processes.

  • Ability to translate strategies and creative ideas into actionable projects for all clients, new business, and internal agency efforts.

  • Collaborative partnership development of processes to ensure best-in-class execution across disciplines.

  • Develop and maintain relationships with agencies, vendors, and customers

  • Manage creatives, vendors, and clients across a wide variety of integrated projects, including strategy, branding, conception, design, social, digital, OOH, content development, experiential, and production.

  • Ability to brainstorm and pivot creative experiences to meet KPIs.

  • Hands-on development of mood boards, campaign look and feel, and effectively translating the concepts for execution by videographers, photographers, developers, and freelance teams.

  • Effectively setting long and short-term internal (agency) and external (client) timelines to achieve strategic, creative, and financial objectives.

creative director

Eventive Marketing/Integer/TBWA  | 2019 - 2020

World Builder. Story Teller. Thread Weaver. Chess Player.

Creative leader of an award-winning boutique experiential agency in NYC.

  • Development of agency creative vision and process.

  • Leader of amazing talent - Love to excite excitable minds.

  • Strategic conception and implementation - Smart, contextual, conceptual creative. Period.

  • Integrated marketing & ideation - Complete 360° campaign ideation and implementation through IAT nirvana.

  • KPI/Science Nerd - Metrics matter. Numerical and scientific proof that amazing concepts and creativity move the needle. SCIENCE!

  • Accountability - The work and team are on brand, on brief, but beyond brilliant. That's the job to be done. Always.

  • Growth of the gander - An agency is only as strong as its weakest member. Education, Training, Inspiration, and Development of a creative team is the single most important aspect of being a creative director.

  • Adobe Creative Suite savant, PPT/Keynote guru, and Excel masta.

  • Empathetic with a firm understanding of emotional intelligence in a leadership role.

Associate creative director

Integrated Marketing Services  | 2009 - 2019

  • Deliver insight-led, strategy-based ideas and creatively bring them from ideation to fruition.

  • Led creative teams in developing national campaigns for top-tier CPG clients.

  • A strong understanding of the client’s business, objectives, competitors, and the latest trends in the industry.

  • Present to and work closely with clients, contribute to IATs, and collaborate with all parties to deliver exceptional programs.

  • Concept innovative solutions for digital (UX, UI), print, in-store, video, experiential, and social media platforms.

  • Direct vendors, production, VO talent, studio, photographers, and videographers to bring creativity to life.

  • Development of lookbooks, decks, storyboards, and mood boards
    (overall look and feel of campaign, program, etc...).

  • Work closely with brand identity, typography, photography, and creative visual solutions that meet business and user needs.

  • As a mentor, I help bring passion and inspiration to my creative and internal teams on a daily basis.

 

Art director

G-Funk Sports Marketing & The Voice Advertising | 2007 - 2009

  • Ideate creative concepts and execute for sports entertainment, IT, and consumer brand accounts.

  • Conceive and create experience-oriented design solutions that fulfill strategic business objectives.

  • Communicate and present concepts and design rationale/specifics of innovative design strategies.

  • Develop storyboards and video assets for internal client use.

 

Art director

Freelance | 2007 - 2007

  • Worked with several agencies and in-house design departments in interactive design, print, display, and nontraditional media.


education

Master'S | Communication - business

VCU Brandcenter | 2005 - 2007
An innovative, real-world approach to advertising education. An influential nucleus that brings new ideas to the world of brands, businesses, causes and communities.

  • NO. 1 GRADUATE ADVERTISING PROGRAM IN THE U.S.
    - Creative Magazine

  • TOP 5 DIGITAL MEDIA AND MARKETING SCHOOL
    - Ad Age

  • O'TOOLE AWARD FOR BEST PORTFOLIO SCHOOL
    - American Association for Advertising Agencies

 

B.A. MASS Communication / PR
MINOR - Multimedia studies

University of West Florida | 2002 - 2005

  • Graduated top of class

  • Alpha Beta Gamma (Advertising)

 

Business AssociateS

Pensacola State University | 1999 - 2002

CONTINUING EDUCATION

Parsons School of Design - New School | 2018

  • UX/UI Design - Certificate Program


skills    

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accolades

 
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contact

850.291.8385
steph@stephgrimmel.com

New York, NY